7 Ways to Stay Relevant and Visible In Your Job Search
In an economy where it’s now considered an “employers market” job seekers must find ways to stay relevant and interesting to potential employers. Employers are now searching for potential employees in non-traditional ways to cut down cost and time. More and more employers are using social media to find employees. Job seekers will have to adjust to the market and search for jobs in nontraditional ways as well, and they must be visible to potential employers. Here are a few ways to stay visible as a job seeker.
1. Utilize Social Media To Brand Yourself & As A Way To Contact Employers
Social Media is a great avenue to “Brand” yourself. What I mean by branding is we all want to leave employers with an idea of what skills and abilities that we will personally bring to their organization. You can use social media to get this message out to potential employers. Share pertinent information related to your field of choice, start discussions related to your field, share employment opportunities, if you are knowledgeable about your field offer sessions to answer questions from your connection, or share a daily tip; all of these things will become a part of your brand and your connections will see your passion for your field.
You can also connect with potential employers via social media. Almost all businesses have some form of presence in social media. Target companies that you are interested in working for and connect with employees. Connect with professionals who are in the same industry as they may be able to refer you for opportunities as well. Many employers and corporations have representatives that are responsible for interacting with the public via social media.
Blogging is a great way to show your knowledge in the field, and to attract potential employers. When you offer free information that is beneficial to readers, they are more willing to refer your resume for opportunities. You can share your blog entries via social media and on a personal website. If you are anything like me, you love learning new skills related to your field, and sharing this info with readers who find it beneficial can be very fun and satisfying.
3. Conduct Seminars
Have you ever heard of the saying “Pay It Forward”? Paying it forward means you do a good deed for someone else without the expectation of any reward in return, however, normally people will reward you because of your generosity. Conducting Seminars are a great way to teach others about the latest information in your field. Some people charge for seminars but when you do it for free it really shows your passion for your field and helping others. These seminars can be recorded, added to your LinkedIn Profile, included in your portfolio, and uploaded to a YouTube page for viewer consumption.
4. Speaking Engagements
If you possess the knowledge needed to conduct an in-person workshop or speaking engagement this can be a very good opportunity to not only build your brand, but also to meet professionals in your field. Face to face interactions are still very important and can be more memorable than online exchanges. If you are privileged enough to be asked to conduct a speaking engagement or workshop, the person asking knows that you possess the knowledge needed to be effective. You can let that person know that you are in search of employment, as well as when meeting the participants once the presentation has concluded, based on who approaches you; you can let them know as well that you are looking for opportunities in your field of study.
5. Attend Networking Events
Social Media is effective but in person interactions are even more memorable. You never know who you will meet at a networking event, and it’s possible that you may meet your next boss. When attending networking events be sure to not just seek out opportunities for others to do something for you, make sure the relationship is mutually beneficial.
6. YouTube Page
People don’t just want to hear about what you can do, they want to see it. The public’s attention spans are getting shorter and shorter and we are becoming more visual. If you don’t think it’s true check out these stats posted by YouTube:
• More than 1 billion unique users visit YouTube each month
• Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for
every person on Earth
• 100 hours of video are uploaded to YouTube every minute
Get a YouTube channel and post informational videos, post your webinars and seminars, or create a video resume. There are many sites that will allow you to create a video resume including, visualcv.com, careerbuilder.com, sparkhire.com, jobster.com, you can include it on your own blog or professional website and you can always upload it to your YouTube Page.
Volunteering and searching for internships are still great ways to get a foot in the door at an organization as well as a way to stay visible. Your “Brand” is not only built through social media, it is built from in person encounters as well. If you begin volunteering or secure an internship at a place of business you will be building your brand by working hard and making a great impression on the professionals working for the organization. By interning you will gain access to professionals in the industry and if you do a good job they can refer you to colleagues who are looking for good workers.